The Challenge:

SMEG was founded in 1948 by Vittorio Bertazzoni, Sr. from Guastalla, a town near the city of Reggio Emilia in Northern Italy, and is today one of the country’s leading home appliance manufacturers. (Source:

SMEG was introduced to Exhibit Network through one of our short and sweet marketing campaigns to exhibitors at KBIS 2017.  SMEG’s booth was built in Europe and it was absolutely stunning. The only thing missing was an enormous overhead sign, so SMEG requested a quote from Exhibit Network for an overhead sign that year and has never looked back.


The Solution:

Exhibit Network has produced overhead signs for SMEG’s booth for KBIS 2017, 2018, 2019, and 2020 and also for the International Home & Housewares Show 2019 and 2020. The overhead signs varied in size and shape depending on the booth space at each event. One was a 10’ x 3’ square; another was a 28’ x 15’ x 5’ rectangle; another was an L-shaped sign approx. 14’ x 29’ x 6.5’ with four graphics; another was a 20’ x 9.5’ rectangle; the most recent overhead sign was a remarkable 74’ x 9.5’ rectangle. Each sign was shipped to showsite in a custom crate. The overhead signs are being stored with the booth properties in SMEG’s warehouse in New York.