Welcome to the HAPPY HOUR GUIDE! Savvy exhibitors know that many business relationships begin at HAPPY HOUR, even before the trade show begins. An opportunity of a lifetime often presents itself in unexpected ways at HAPPY HOUR: in the buffet line, at the bar, or on the dance floor. It's very important for exhibitors to plan ahead for this opportunity to meet new prospects. Our HAPPY HOUR GUIDE is a humorous and helpful checklist to help you plan your next trade show, so you'll always be at HAPPY HOUR on time.
01 TRADE SHOW SUPERSTAR (That's you)
Scale of 1-10, rate your trade show experience:
List your job responsibilities:
(We ask this because "exhibit managers" often have many other responsibilities. It always helps to understand all your roles.)
02 Your goals
On-Site SalesIntroduce New ProductI Need My JobImage/Public RelationsSales LeadsHappy HourInform/Educate AttendeesOther
Collect LeadsClose My Eyes and Make a WishPre-Show AdvertisingPost-Show Follow-upGive Out SamplesGive Away CandyCross My Fingers and Hope For the BestSponsor Happy HourOther
You just completed the hard part. The rest is easy. Keep going.
03 exhibit properties
10 x 1010 x 2010 x 3020 x 2020 x 3020 x 4030 x 3030 x 4030 x 5040 x 4040 x 50I Plan To Stand By the Bathroom and Hand Out My Business CardsDouble DeckBannerstandsTabletopOutdoorOther
Branded GraphicsVideoInteractive KiosksActual ProductProduct Model; e.g. ShipsUnder a MicroscopeProduct CatalogsI Am the ProductOther
Magic TricksLive Demos/EntertainmentMonkeys Swinging in TreesA CelebrityGames/Contests/DrawingsLighting EffectsA Fish PondAudience ParticipationLoud MusicFood and BeveragesFire-Breather/Sword SwallowerMud-Wrestling
You really excel at this. Keep up the good work.
CarpetLaminateQuick SandRaised Floor CarpetRaised Floor LaminateDirtAstroturfMud Pit
Greeting CounterLocked StorageA Place to NapPresentation AreaPrivate Conference AreaPopcorn MachineHospitality AreaCrowd ControlAccessible StorageSales Staff With Higher IQADA ComplianceOther
Take a deep breath. Hold. Release. Now let's talk about your graphics.
Scale of 1-10, Rate Your Graphic Knowledge:
Scale of 1-10, Availability of Production-Ready Art:
Branding Guideline Available?
Vector Logo Available?
Who Will Design Your Graphics?
Use Same Graphics at Every Show?
Sharpies & Poster BoardSpray Paint & PlywoodMacaroni & Glue
Raise your hand if you thought we were serious about the last question.
05 Show Services
Cleaning/PorterDrayage - Material HandlingElectricalFloral/PlantsAudio-Visual/Laptop/MonitorInstallation & DismantleInternetLead RetrievalWake Up CallAccessible StorageRigging/Sign HangingPlumbingBar Services (Beer and Alcohol)Booth PhotographyHired Booth StaffForklift/Heavy EquipmentRefrigeratorDesignated DriverCarpetCarpet PadDouble Carpet PadOn-Site RepresentativeOther
You are doing a great job so far. You should be very proud of yourself right now.
Bean BagsPedestalCocktail TableCouch/SofaBistro TableLove SeatReclinerChairsStoolsWheel Chair, ScooterBunk BedsOther
Hang in there, trade show superstar. You're doing great. Almost done.
Literature StandsLiterature PocketsChange of ShoesFish Bowl5 Hour Energy DrinksBag RacksGet Out of Jail Free CardGiveaway BinsBusiness Card HoldersCandy BowlBasketsHand SanitizerLip Stick RemoverBallot BoxBooth KeysThe Kitchen SinkEaselsHangover Recovery KitWastebasketExtension Cord
Let's face it, not everybody enjoys talking about money, but we all know it's important to establish a budget. You can do this.
My company is a start-up and on a very tight budget. Help!We are willing to pay for professional exhibit services, but of course, we are cost-conscious.$50 - $75 per sq. ft. As a rule of thumb, a rental exhibit is approx. $50 - $75 per sq. ft.$100 per sq. ft. As a rule of thumb, the purchase of a new plain vanilla exhibit is approx. $100 per sq. ft.Money is no object.I am shopping around for the least expensive solution I can find.
$100 - $500$500 - $1000Over $1000Don't notify me. I know that if I miss deadlines I may be charged RUSH and/or OVERTIME CHARGES.Don't notify me. I expect to be billed for time and materials for anything additional that I order after I approve the estimate.Just send me the invoice. I promise it will get paid.
Great job. You're almost at the end. Just a little bit more....
10 After the show
Leave and let someone else take care of the exhibit properties.Dismantle and pack the exhibit, fill out the MHA and hope my shipping company arrives soon.Dismantle and pack the exhibit, carry it to my vehicle and transport it to the office the next day.Go to Happy Hour immediately.
A reputable exhibit house who passes on discounts when shipping multiple exhibitors to the show.My company has a contract with a shipper; I prefer to use the company's shipper regardless of cost.I will personally hand-carry and deliver the properties each time.
At a reputable exhibit house.In a storage area at my office.In the trunk of my car.
You are perfect in our world because you made it this far. Very impressive.
Line item each charge.One lump sum.Grammatically accurate sentences with important sounding words.Include backup for charges.
EmailPhoneFaxText MessageSkypeMind-ReadingFacebookMessage In A BottlePostal Service
One final question: What will you be drinking at Happy Hour?
Congratulations, you're done! Just press SUBMIT below.
If you don't hear from us in .5 nanoseconds, call us at 713-290-1212 or send us a quick email now.