At a trade show, your exhibit is the first thing that potential buyers see of you and your product. Needless to say, first impressions are everything in the context of a trade show, so it is imperative that your exhibit draws buyers in to learn more about what you have to offer. This fact leads many vendors to purchase custom exhibits for their products in order to showcase their products in the most effective way possible. There are, however, a few things that you need to keep in mind when buying a custom exhibit. Here are four factors that you should take into consideration during the buying process.
Quality and Relevance
The first and most important thing to keep in mind about your exhibit is making it a high-quality display that is relevant to your product. A poorly designed display or one that does not complement the products that you are selling will do little to help your sales. Use of custom graphics and design to show your products in the best way possible will draw in potential customers, while an obviously cheap display will be more likely to repel them. This is why it is important to work with a reputable and experienced custom exhibit design firm when buying your new display.
While it is important that your exhibit be of the best possible quality, it will also need to meet your own budget requirements. For this reason, it is best to have a predetermined budget for your project. Knowing exactly how much you are willing to spend at the outset will help you to get the greatest value for that budget when discussing your designs and specifications with the company that is producing your exhibit. Of course, you should give yourself a reasonable budget to work with, as your exhibit is a critical investment in your own business.
Another factor to consider when buying a custom exhibit is the transportation involved. A larger exhibit may require a semi truck or other large vehicle to move it, while a smaller custom display will not be as difficult to transport. Larger displays will require more crates and will generally be heavier, incurring a higher transportation cost than a more modestly sized one. Knowing what you can effectively transport is crucial in determining how large and elaborate your custom exhibit should be.
Ease of Setup
Much like portability, how easy an exhibit is to set up and tear down will play a logistical part in your final display design. Do you need something that you can set up on your own, or do you have a professional crew that can take on the task of setting up a larger exhibit? This is another logistical consideration that should be discussed with the firm that is designing and building your display at the outset of the project.
Buying a custom trade show exhibit is a process that will be affected by many different factors regarding what you need and want from your display. Quality, cost, portability and ease of setup are four of the most important things to keep in mind when deciding on a design for your display. Using an excellent exhibit production firm such as Exhibit Network can make the project both simpler and faster.
Feel free to contact us for questions about the process of designing and building a custom trade show exhibit.