Producing a Turnkey Trade Show Solution in a One-week Timeframe
Gastech was less than two weeks away when PJOE called Exhibit Network.
Custom booth | Oil & Gas | 4-minute read
Highlights:
- PJOE reached out to Exhibit Network when the show contractor was already at capacity
- Exhibit Network worked with the PJOE lead in Australia to meet their comprehensive list of requirements including hospitality, refrigeration, video presentations, charging stations, etc.
- Our senior project manager traveled to the NRG Center to inspect and measure the awkward booth space in person and then worked with the show management on the necessary approvals, including repositioning the fire extinguishers
- Given the time limitations, our shop crew began with pencil sketches and verbal instructions
- In less than seven days, the exhibit and graphics were ready to ship to the show site, with the entire list of requirements met
The Challenge:
PJOE is a globally operating upstream fabricator specializing in fabricating large and complex structures for the upstream industry for oil and gas, mining, desalination, energy, and related activities. PJOE exhibited at Gastech in a 5m x 12.5m booth space. They planned to hire the show contractor for their booth but were advised it would be impossible because the contractor was already at capacity. PJOE called Exhibit Network and then emailed line drawings along with all their requirements: specific height, video presentation area, seating areas, suitable flooring, power for laptops and cell phones, ample storage, reachable brochures, a place for a Panda drawing, and provisions for hospitality. Additionally, two conspicuous load-bearing columns were inside the booth space, with a fire extinguisher attached to one of them. The booth space had an open aisle on the left and in the front and neighbors on the right and back. PJOE’s contact person was in Australia then, and the show would open in the U.S. in less than two weeks.
The Solution:
Exhibit Network prepared a same-day estimate based on their line drawings and the list of requirements from PJOE. With no clear idea of how the exhibit would look, PJOE took a leap of faith and approved the estimate the next day. Exhibit Network immediately traveled to NRG Center for a site inspection to locate and measure the columns to integrate them into the design. A pencil sketch and verbal directions were all we had time to give our shop crew to begin production. We pulled the necessary rental properties and the framework from our inventory. We produced exact color-match countertops. After the frame was assembled, our detailer produced drawings to submit to show management for approval and to fit the graphics. Show management quickly approved our plan for the columns and the fire extinguisher.
PJOE provided the logo and graphic artwork. Exhibit Network sized the graphics to our framework and resized the logo for the counters. A refrigerator was placed inside the larger greeting counter, and a charging station was placed on the rectangular table in the seating area. Promotional items were stored in the cabinets below the monitor, and brochures were placed on the literature racks. The large Panda was given a seat of his own, flanked by a tall plant. The fire extinguishers were suitably repositioned.
In less than seven days, the exhibit and graphics were ready to ship to the show site, with the entire list of requirements met. Kudos to our senior project manager, who worked on this project nonstop the entire week. Our client, PJOE, was very happy with the results. Our only regret is that Tropical Storm Imelda passed through Houston, and our photographer was not able to travel to NRG Center to take professional photos of the booth.
Gastech is the world’s largest exhibition and conference for natural gas, LNG, hydrogen, climate technologies and AI.
