Managing the Trade Show Experience for First-time Exhibitors
The exhibitors in the Ghana Pavilion had never exhibited at the Offshore Technology Conference before and didn’t know where to begin.
Project Management | Energy | 3-minute read
Highlights:
- Exhibit Network created a floor plan to make the most efficient use of the space and maximize traffic flow, and sent each exhibitor a comprehensive “Show Kit”
- Exhibit Network designed, produced, and hung a large sign above the pavilion entry to maximize visibility
- We also brought the ribbon-cutting ceremony to life with ribbon, oversized scissors, and stanchionsBooth traffic was steady, and Ghana reserved a bigger pavilion for the next OTC
The Challenge:
A trade show industry colleague referred the Ghana Pavilion project to Exhibit Network. The exhibitors in this 30 x 50 pavilion had never exhibited at the Offshore Technology Conference (OTC) in Houston before and didn’t know where to begin. One of the pavilion’s exhibitors suggested a ribbon-cutting ceremony to commemorate Ghana’s first time at OTC.
The Solution:
Exhibit Network contacted show management to make the most efficient use of the space and maximize traffic flow and requested an aisle space to separate the 30 x 50 space into 10 x 50 and 20 x 50 spaces. Then, we drew out the floor plan to accommodate one 10 x 20 booth and thirteen 10 x 10 booths. We sent each exhibitor our Exhibit Network “Show Kit,” listing all their furniture, accessories, show services, and graphics options. Exhibit Network designed and produced a large hanging sign above the entry to the pavilion to maximize visibility. Exhibit Network also provided the ribbon, oversized scissors, and the stanchions used at the ribbon-cutting ceremony. The booth traffic was steady all three days of the event, and Ghana reserved an even bigger pavilion for OTC the following year.
The Offshore Technology Conference (OTC) convenes worldwide offshore energy professionals.
