LED Tiles and a Large 3D Backlit Sign Draw Exhibitor Attention
BPX Energy wanted to unveil its new brand at NAPE Summit in Houston.
Custom booth | Energy | 3-minute read
Highlights:
- BP Americas, already an Exhibit Network customer, needed a new custom exhibit for its BPX Energy subsidiary
- Exhibit Network listened to the executives at BPX Energy to make their vision come to life by fabricating a circular tower with LED tiles and a giant 3D backlit X
- During assembly, exhibitors and installers stopped by to take photos of the tower and compliment Exhibit Network on its craftsmanship
The Challenge:
This project evolved from a rebranding to a new concept to a new build. BP Americas already owned a booth stored in Exhibit Network’s warehouse. Initially, this booth would be rebranded as BPX Energy for NAPE Summit in Houston. After viewing a few options for the rebranding, BPX Energy decided to start fresh with a new custom exhibit. An executive at BPX Energy introduced the idea of installing LED tiles on a circular structure like what he had seen on a display in an airport. The request for a giant 3D backlit X came midway through the design process.
The Solution:
Exhibit Network was familiar with the existing properties stored in our warehouse, having installed them at shows over a two-year period. We presented a few options to update and rebrand the original exhibit with fabric graphics. At this point, BPX Energy decided to abandon its old exhibit and purchase a new custom exhibit. Exhibit Network presented two options: one for a square tower and one for a circular tower. The circular tower with a circular overhead sign was chosen. The 8’h x 9’w 3D backlit X was produced with aluminum and powder-coated for a perfect color match.
During production and staging, our team decided green plants around the seating area would add an aesthetic touch. The planter boxes were cut using our CNC and aligned with the curve of the sofas.
This tower project represents a high point in Exhibit Network’s history. It marks the time we received the most compliments on the show site during the first day of installation before the tower was even fully assembled. Exhibitors and installers stopped by to compliment our craftsmanship and take photos of the tower’s exterior and interior. We posted photos of the tower on our LinkedIn and Facebook pages.
Traffic at the booth was almost nonstop during NAPE Summit.
NAPE Summit Week is the premier event for energy deals, bringing together all disciplines and sectors of the industry.
