Large Tower Structure Provides Distinct Visibility on the Trade Show Floor
Red Stone 20×30 island exhibited a more prominent presence on the show floor with a semi-private hospitality area.
Island Exhibit | Oil & Gas | 3-minute read
Highlights:
- Red Stone Resources partnered with Exhibit Network to upgrade from a 10 x 10 booth space to a 20 x 30 island exhibit for greater visibility and hospitality
- Exhibit Network design a large tower structure for brand awarenessRed Stone was ecstatic with the steady flow of qualified booth traffic
The Challenge:
Red Stone Resources, LLC had always exhibited in a 10×10 booth space. Red Stone decided that NAPE was the time to be more aggressive on the show floor to reflect their rising prominent position in leasing and acquiring mineral rights. At first, Red Stone’s exhibit committee was unsure of the best way to represent their growing company. After much dialog and idea-sharing with Exhibit Network, everyone agreed that Red Stone’s 20×30 island exhibit needed distinct visibility on the show floor and a semi-private hospitality area.
The Solution:
Exhibit Network focused on Red Stone’s need for distinction and prominence on the show floor. The large tower structure reflected their industry importance and clear visibility without the expense of an overhead sign. Our design emphasized the oil drop motif from their logo throughout the exhibit for brand awareness and memorability. Red Stone provided the artwork for the large-format graphics. Red Stone was ecstatic with the steady flow of qualified booth traffic.
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