Sesco Cement had three challenges: 1. Unusual booth sizes. 2. Limited time for installation 3. Maximum value for one-time use.
Rental booth | Cement | 3-minute read
SESCO Cement was a platinum sponsor at the INTERCEM Americas Conference and Exposition when they approached Exhibit Network with three main challenges:
1. Two unusual booth sizes for the same event: 16 x 20 island booth & 7 x 19 inline
2. A short time frame for installation
3. The need to maximize value for a one-time use
Fortunately, Exhibit Network has a large modular exhibit inventory and was able to configure a solution that effectively pulled together the properties necessary to create a 16’ x 20’ island booth and a 7 x 19 inline. SESCO Cement provided its graphic artwork with the specs provided by Exhibit Network.
SESCO’s second challenge was a three-hour installation time frame. To overcome this challenge, Exhibit Network set up the booths in our warehouse before shipping them to the show site. This ensured all the pieces—the structure and the graphics—fit together perfectly. Second, Exhibit Network gained two hours by requesting approval from the show producer, show decorator, and hotel event manager for an early move-in.
SESCO’s third challenge, maximizing value for one-time use, was solved by taking advantage of Exhibit Network’s rental program. SESCO made a significant impact at this event without the expense of purchasing new exhibit properties. And for the graphics? SESCO plans to display its new graphics in and around its facility to get the most value for the money spent.
INTERCEM Americas is North America’s premier independent cement industry conference and the number one conference for senior executives to become well-informed about what’s happening in the cement world. More than 30,000 delegates from over 120 countries have attended events in over 80 locations, making it the most successful international cement industry event.