Converting a Standard Rental Booth for Greater Visibility
Forum Energy Technologies increased its booth height by four feet for the SPE Hydraulic Fracturing Technology Conference
Highlights:
- Exhibit Network added four feet of height and prominent branding to a standard rental booth, giving Forum Energy Technologies greater visibility across the indoor show floor
- Forum approved Exhibit Network’s 360° conceptual drawing before production of the large outdoor exhibit, which focused on displaying their equipment
- Forum was pleased to receive a speedy estimate and appreciated Exhibit Network’s customer service, which exceeded all their expectations
The Challenge:
Forum Energy Technologies (FET) is a global oilfield products company serving the subsea, drilling, completion, production, and infrastructure sectors of the oil and gas industry. Forum is headquartered in Houston, TX with manufacturing and distribution facilities strategically located around the globe.
Forum Energy Technologies found Exhibit Network through a Google search and contacted us seeking two displays (i.e., indoor and outdoor) for the SPE Hydraulic Fracturing Technology Conference.
Requirements for the indoor display:
- 10×10 indoor booth space
- Large monitor for video
- Prominent branding
- Reception counter
- Storage
- Brochure holders
- Rental, not purchase
Requirements for the outdoor display:
- 15×70 outdoor space
- Showcase equipment on the trailer
- Prominent branding
- Conceal the trailer wheels
- Monitor for video
The Solution:
For the indoor display, we increased the exhibit height to 12’ since the booth space was against a wall, and show regulations permitted the added height. To achieve this, we converted our standard Meteor Rental Package by adding an extra 4’ fabric graphic at the top, giving the Forum brand prominent visibility. The added height allowed ample space to hang the 80” monitor for Forum’s video presentation.
The LED edge-lit rental counter was prominently branded and provided an adequate storage area. The free-standing Zed-up literature racks provided enough space to hold technical information for attendees.
For the outdoor display, Exhibit Network provided Forum a 360° conceptual drawing for approval before beginning production. The brand identity was accomplished with a 4’ x 23’ two-sided, weather-friendly sign that spanned the length of the equipment on the trailer. A 43” monitor was installed near the tractor for video presentations. Exhibit Network provided a black skirt to dress up the trailer and hide the wheels, allowing the equipment to be the focus.
Our project manager reported that Forum was extremely happy to receive the estimate so fast. Forum made sure to let her know they appreciated our top-notch customer service, which exceeded all their expectations.
The SPE (Society of Petroleum Engineers) Hydraulic Fracturing Technology Conference convenes industry pioneers from around the world to explore groundbreaking developments and best practices in hydraulic fracturing.
