Prominent Trade Show Signage and Visibility
Blue Water Shipping needed a new exhibit for Breakbulk Americas in Houston.
Custom booth | Logistics | 2-minute read
Highlights:
- The primary goals of Blue Water Shipping at the Breakbulk Americas trade event were to educate attendees and share their unique selling points
- They also wanted increased brand visibility and market awareness
- Exhibit Network designed a branded 20 x 20 island booth with towers for video monitors, relaxed meeting areas, plenty of storage, and a high-visibility overhead sign
The Challenge:
Blue Water Shipping is a global provider of all logistics services in modern supply chain management. With more than 60 offices worldwide, Blue Water combines its strong global network with local expertise to add value and provide clients with services beyond transporting cargo safely and efficiently. Blue Water Shipping came to Exhibit Network with several requirements for their 20 x 20 island booth space at Breakbulk Americas: openness, high visibility, video presentation areas, relaxed meeting areas, counter and storage space, color branding, and a place to hold literature. Their primary goals were to educate attendees and share their unique selling points. They also wanted to achieve brand recognition and increase market awareness. Their Denmark office was responsible for making the final decisions.
The Solution:
Exhibit Network provided Blue Water Shipping with two preliminary options. The first option featured rectangular towers and panels, and the second option was the Polaris exhibit from our FlexMod Series. Both options satisfied their requirements, but ultimately, Blue Water Shipping chose the first option and added a circular overhead sign. The sign provided high visibility. The towers provided space for the video monitors, and the counters and bar stools provided relaxed meeting areas with storage underneath. The blue carpet emphasized their color branding and two literature racks were utilized to display their brochures. This exhibit is stored in Exhibit Network’s warehouse.
Breakbulk Americas in Houston, TX, is the region’s largest and longest-running event for the project cargo and breakbulk industry. Other Breakbulk trade events occur annually in the Middle East and Europe.
