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Custom Overhead Signage Helps SMEG Pop at North American Trade Shows

SMEG partners with Exhibit Network year after year for overhead signage and custom crating.

74’ x 9.5’ rectangle, white overhead sign with SMEG logo. Other signs were square, L-shaped, and rectangular with graphics.

Overhead signs | Home Appliance | 2-minute read

Highlights:

  • SMEG has turned to Exhibit Network for enormous overhead signs for its North American trade shows for years
  • Exhibit Network has produced overhead signs in various shapes and sizes depending on the booth space at each eventEach sign was shipped in a custom crate

The Challenge:

SMEG was founded in 1948 by Vittorio Bertazzoni, Sr., from Guastalla, a town near the city of Reggio Emilia in northern Italy. Today, it is one of the world’s leading home appliance manufacturers.

SMEG was introduced to Exhibit Network through one of our marketing campaigns to exhibitors at the Kitchen & Bath Industry Show. SMEG’s booth was built in Europe, and it was stunning. The only thing missing was an enormous overhead sign, so SMEG requested a quote from Exhibit Network and has never looked back.

The Solution:

Exhibit Network has produced overhead signs for SMEG’s booth at KBIS  and The Inspired Home Show (formerly the International Home & Housewares Show) for over four years. The overhead signs have varied in size and shape depending on the booth space at each event. One was a 10’ x 3’ square; another was a 28’ x 15’ x 5’ rectangle; another was an L-shaped sign approx. 14’ x 29’ x 6.5’ with four graphics; another was a 20’ x 9.5’ rectangle; the most recent overhead sign was a remarkable 74’ x 9.5’ rectangle. Each sign was shipped to the show site in a custom crate. The Kitchen & Bath Industry Show (KBIS) is North America’s largest trade show dedicated to all aspects of kitchen and bath design. The Inspired Home Show is North America’s largest housewares trade show.
Large, overhead 14’ x 29’ x 6.5’ L-shaped sign with photos of SMEG home appliances hangs over the trade show booth at KBIS