Visitors to your trade show booth expect you to be in the moment. Being in the moment means intentionally immersing yourself in the situation at hand, focusing your mind and body on the environment around you. If you are in the moment, you are mentally in your booth and nowhere else. This is what visitors to your trade show booth are expecting from you.

Let’s put this into practical terms. How can you be in your booth in the moment?

You want to ensure you stand in your booth facing your audience. Visitors will respond to your smiling face more than, shall we say, your backside.

Being in the moment prohibits eating or drinking in your booth space. Refrain from eating or drinking until your scheduled break or after the event.

Have you ever been annoyed by someone texting while you are trying to communicate with them? Being in the moment requires that you put your phone away and focus on your visitors and only your visitors.

Being in the moment means being ready to listen, listen, and listen to your visitors’ questions and comments. Set aside all your preconceived ideas of what you think the visitors will say and listen to them intently. They may surprise you. Or you may learn something.

Being in the moment means forgetting about your massive to-do list or how rude someone was that morning. It means smiling and being pleasant no matter what just happened to you or what you expect to happen later that day.

A group is more intimidating than a single person. Keep a comfortable distance between you and your other booth staffers so visitors feel safe to approach.

Being in the moment means making eye contact with visitors as they approach your booth, letting them know they are welcome.

Being in the moment means you are always available to visitors, so refrain from idle conversations with fellow booth staffers.

Being in the moment is crucial for your trade show booth. By committing to these guidelines, you will improve your success with visitors to your booth.

How do you exhibit “in the moment?” Do you have recommendations for being in the moment at your booth? We’d love to hear from you! Email team@exhibithouston.com.