A Bold New 20 x 40 Booth Space
The Huntsman brand was on full display at UTECH in Mexico City.
Custom booth rental | Manufacturing | 3-minute read
Highlights:
- Huntsman turned to Exhibit Network to meet an exacting set of trade show requirements
- Areas inside the booth were set up for coffee service, semi-private meetings, and video presentations; counters and stands were provided to display products
- Exhibit Network completed this project within a tight three-month lead time, including design, production, preview setup, fumigation, international shipping, and customs
- To keep costs to a minimum, Exhibit Network provided a custom rental of the exhibit structure and furniture
The Challenge:
Huntsman had several requirements for their 20 x 40 Booth at UTECH in Mexico City: branding and messaging for four different divisions, representation for all countries where Huntsman has facilities, and areas for coffee service, semi-private meetings, video presentations, and product displays. They also wanted a quick turnaround at a reasonable price.
Huntsman had worked with Exhibit Network before and did not seek bids from other exhibit firms. The show was in three months.
The Solution:
The large back wall featuring bold graphics and the overhead hanging sign helped visitors find the booth easily. The graphic panels at the two front corners provided messaging for each division. Areas inside the booth were set up for coffee service, semi-private meetings, and video presentations. Counters and stands were provided to display products. The flags hanging from the overhead sign represented the countries where Huntsman’s facilities are located.
Exhibit Network completed this project within the three-month lead time, including design, production, preview setup, fumigation for international shipment, shipping, and customs.
To keep costs to a minimum, Exhibit Network provided a custom rental of the exhibit structure and furniture; Huntsman purchased the graphics and flags. The overhead hanging sign existed from an event the year before. One Exhibit Network representative traveled to Mexico City to supervise the installation. This booth was used again with new graphics at Foam Expo, the largest foam show in the U.S.
UTECH Las Americas is the only event in Latin America dedicated exclusively to the polyurethane industry.
