Maximizing Branding with a Significant Trade Show Presence
Sarge Custom Rods needed to hook attendees
Custom booth | Sporting Goods | 3-minute read
Highlights:
- Sarge Custom Rods turned to Exhibit Network to upgrade their trade show presence
- Exhibit Network optimized the traffic flow through the Sarge booth enabling visitors to see and touch the products, ask questions, and purchase products before exiting
- Exhibit Network designed two large, well-lit signs with notable visibility from both the front and back entries of the show
- Visitors to the booth asked if Sarge was the show sponsor because of its significant trade show presence
- Several fishing guides posted photos of the booth on social media, congratulating Sarge on its success
The Challenge:
Sarge Custom Rods, located in Nederland, TX, is a family-owned manufacturer of custom fishing rods with dealers throughout Texas and Louisiana. Each rod is built one at a time to exact specifications.
The founder and owner of Sarge Customs worked a booth for another company at the annual Houston Fishing Show for many years and saw Exhibit Network at the show each year. As an exhibitor for the first few times, Sarge rented carpet from Exhibit Network and placed their product on stands, hoping people would stop by.
For the 45th annual Houston Fishing Show, Sarge realized they needed to make a more significant impact and relied on Exhibit Network for help. Sarge had a 20 x 30 peninsula booth and wanted to maximize their branding. They needed something to make them stand out. Sarge provided a few photographs taken with a cell phone to use if necessary to help with the branding. Sarge needed to optimize traffic flow with a defined area to show their product, answer buyers’ questions, sell their merchandise, and have an easy exit. Sarge already owned rod holders and all the fixtures to display their reels and merchandise.
The Solution:
Exhibit Network provided expertise in laying out the booth. We started with two counters facing the front entry of the exhibit hall and placed the rod holders and merchandise fixtures in appropriate spots inside the booth. Once visitors were in the booth, they could see and touch the product, ask questions and, after making their selection, walk a few steps to the cashier stand at the back of the booth, exiting on either side when done.
Exhibit Network designed a graphic with a prominent brand presentation to produce a big impact, incorporating Sarge’s cell phone photos and merchandise logos. The two 228” long x 96” high well-lit signs spanned the two front counters, with notable visibility from both the front and back entries of the show.
The results? Sarge had an overwhelming number of visitors to their booth compared to prior years, and visitors asked if they were the show sponsor because of its significant presence. Several fishing guides posted photos of the booth on social media, congratulating Sarge on its success. The entire Sarge team was ecstatic with the results.
This booth will be at the Houston Boat Show and Houston Fishing Show with the addition of a back wall to separate this peninsula booth from the exhibitors behind it.
