Lighting the way for trade show success
The entire project for Baker Hughes began with a pencil sketch.
Custom booth | Manufacturing | 1-minute read
Highlights:
- Exhibit Network took a pencil sketch and turned it into a durable display
- Lights focused on the Baker Hughes products draw the attention of passersby leading to sales team conversations
- Baker Hughes was so pleased with the result, they ordered another identical unit from Exhibit Network
The Challenge:
Baker Hughes wanted to attract attention to its drill bits and Versa-Drive Services at various trade shows. They provided Exhibit Network with a pencil sketch with rough dimensions and asked for our help.
The Solution:
Exhibit Network reworked the pencil sketch and designed and fabricated a display that is sturdy and durable enough to hold four heavy drill bits and a long Versa Drive unit. The perimeter lights around the bottom and the overhead lights focused on the drill bits grab the attention of everyone who walks by, causing them to stop long enough for a booth staffer to initiate a conversation. A secret compartment was later built into this unit to hold a computer that runs a touchscreen display. At the time of this writing, another identical unit is being produced.
