Guiding a Customer Through the Trade Show Process
The Urban Foresters came to Exhibit Network with a blank slate.
Highlights:
- The Urban Foresters came to Exhibit Network with a list of requirements and a blank slate
- Exhibit Network guided the team through conceptual design, photography consultation, graphic design, branding, booth rental, and custom fabrication
- Exhibit Network also provided an instruction manual and hands-on training
The Challenge:
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The Urban Foresters was referred to Exhibit Network for their 10 x 20 booth space at the Houston Apartment Association Show. They started with a blank slate and relied on Exhibit Network for guidance with a list of requirements:
- Purchase 10 x 20 portable exhibit that converts to two 10 x 10 exhibits
- New graphics
- Photography
- DIY shipping and installation
- Stay within budget
The Solution:
The first step in this project was to provide The Urban Foresters with a conceptual design, which, after only a few revisions, was accepted and approved. Second, we provided consultation for their photographer to match the style of the design concepts. Next, we began graphic design, incorporating their photography and branding. The final design was two separate 10’ graphics that could combine to form a single image in a 10’x20’ space or work separately in a 10’ space.
The exhibit structure purchased is the Back Lit Meteor, one of our most popular Rental Packages (*Also for Sale*). To reinforce their branding, Exhibit Network fabricated a matching back-lit counter. All the properties were carefully packed in three hard plastic cases for safe storage and transportation. Exhibit Network provided an instruction manual and hands-on training and labeled and weighed the properties for the first show.
With the booth purchase, The Urban Foresters also purchased two classic banner stands from Exhibit Network. Exhibit Network’s design team quickly repurposed elements from the large exhibit graphic, resulting in a complementary look for the new banner stands.
