Exhibit Network exhibits every year at a one-day Supplier Diversity trade show where most of the attendees are not in the market for, nor are familiar with trade show exhibits. The challenge was getting attendees to stop at the booth, get an idea of what the company is all about, and leave with a memorable impression.
The solution was twofold. First, a fun graphic on a 20’ one-piece fabric backwall conveyed that Exhibit Network was a fun company to work with and a list of its products and services was displayed on the far left side of the graphic. Secondly, because the attendees were primarily women, Exhibit Network held several drawings for a Coach purse. Between the attention-grabbing graphic and the drawing for a Coach purse, the booth traffic was non-stop all day.