As we lay out this scenario, try to guess the one word that describes our solution. You’ll find the answer at the bottom of this blog.
In addition to your exhibit, greeting counter, and furniture in the booth, you may have products, promotional items, hand sanitizer, literature, candy, cell phones, laptops, chargers, purses, etc. Enough!
While all these items may be convenient to have at your disposal, they are a major distraction to attendees. Attendees are experiencing sensory overload just by being on the show floor. Your booth needs to be neat, clean, and free of clutter.
At your next show, observe your booth from 20 – 30 feet away. Take a photo of the booth as is. Make notes of the essential items you need to keep and the non-essential items that could be removed. At the end of the day, remove the non-essential items (if you can) and take another photo. Compare the two photos – which one is more inviting to attendees? Which one helps you reach your objective?
The objective of your booth space is to attract and engage qualified attendees. Anything in your booth that does not advance this objective is clutter and should be removed to avoid an untidy or overcrowded place.
Take some time to think about the one word we’re defining here.
The Word of the Day is “Declutter.” Declutter means to remove unnecessary items from an untidy or overcrowded place. When you declutter your booth, it will look neater, cleaner, and more inviting for attendees.
Exhibit Network has been decluttering our clients’ booths for over 30 years. We will advise you what is essential and what is clutter in your booth, because we want you to achieve your objective at the show. Give us a call at 713.290.1212 or email firstname.lastname@example.org.
Relax…we got this!