Going the Extra Mile for Trade Show Promotions
Maersk sought out Exhibit Network to build a new 20×20 custom exhibit for Breakbulk Americas
Custom booth | Manufacturing | 3-minute read
Highlights:
- Maersk’s top priority was a semi-private meeting area and, among other things, a sleek, modern look with prominent visibility
- Exhibit Network moved from design to fabrication in less than a monthSet up of all parts was tested in-house before shipping to ensure the show installation would run smoothly
- Exhibit Network built a Maersk ship out of Legos and put it in a Plexi display case to promote a nightly drawing
The Challenge:
Maersk, the world’s largest container shipping company, sought out Exhibit Network to build a new 20×20 custom exhibit for Breakbulk Americas, in Houston. Their top priority was a semi-private meeting area, followed by a sleek, modern look, prominent visibility on the show floor, an interactive touchscreen, additional video monitors, iPad stands, charging stations, literature racks, and storage. Maersk also wanted to promote a nightly drawing for a Maersk Ship Lego Set.
The Solution:
Exhibit Network began designing this island exhibit in late August, and fabrication started in mid-September. As the parts were produced, they were set up and test-fit in-house to ensure efficient installation on the show site. Maersk provided the artwork for the large-format graphics. Maersk’s original intent was to showcase the Lego Set in the box, but our crew went the extra mile and built one of the Lego Ships and put it in a Plexi display case. (Actually, the Lego Ship was put together by the 11-year-old grandson of one of our employees.)
Breakbulk Americas in Houston, TX, is the region’s largest and longest-running event for the project cargo and breakbulk industry. Other Breakbulk trade events occur annually in the Middle East and Europe.
