Displaying Merchandise Effectively in a Trade Show Booth
Waterloo Rod’s booth was cluttered with merchandise.
Custom booth | Sporting Goods | 3-minute read
Highlights:
- Waterloo Rod Company approached Exhibit Network for help with their trade show presence
- Exhibit Network designed and built a large back wall structure with slats that allowed Waterloo Rod to hang their merchandise high and reduce clutter on their floor
- The back wall structure was branded on four sides and visible from all directions in the exhibit hall for brand recognition
- It also included a lockable closet where merchandise was stored and restocked as needed during the show
The Challenge:
Waterloo Rod Company manufactures custom fishing rods. Their high-performance rods can be purchased at retailers throughout the Texas and Louisiana Gulf Coast. Rods, reels, apparel, gear, and gift cards can also be purchased at waterloorods.com.
Like many exhibitors, Waterloo Rod discovered Exhibit Network on the show floor several years before seeking our help. Waterloo had a 20 x 40 peninsula booth at the Houston Fishing Show. Waterloo Rod had several needs:
- Brand recognition
- More floor space for customers
- Effective merchandise displays
- Security
The Solution:
Exhibit Network designed and built a large rectangular back wall structure branded on all four sides and visible from all directions in the exhibit hall for brand recognition.
Exhibit Network replaced several clothing racks and product displays with slats on the back wall structure to create more floor space for customers. Hanging the merchandise high on the slat wall made it more visible and opened the floor space to customers. With additional floor space, Waterloo could better monitor and assist customers.
For added security, the back wall structure included a lockable closet where merchandise was stored and restocked as needed during the show.
After this event, all the booth properties returned to Exhibit Network’s warehouse for storage.
