Our Exhibit Network I&D team (i.e., install and dismantle) wears shirts that say, “Relax…we got this.” Let us explain. Too often, exhibitors overlook the main purpose of being in a tradeshow—to meet people and make a good first impression! They think they must do everything themselves, and in doing so, they sabotage their main purpose.

Does this describe you? The trade show floor is hot and humid, and you have been to the show contractor’s desk two times to check on your carpet. Finally, the carpet arrives and is installed. It’s not the exact color you thought you ordered, but whatever; it is carpet, and it’s in your booth space. You notice the booth space across the aisle is still empty. There’s nothing in it except a 6’ table and two chairs.

You open your exhibit cases and pull out the necessary pieces to set up your booth. The last person who set up the exhibit didn’t re-pack it as you would have, so getting situated takes a little extra time. You use the empty 6’ table across the aisle to sort the pieces. It’s not so bad because soon you have all the pieces laid out in the order you want them. You notice a professional I&D crew arrives across the aisle. They ask if these are your exhibit properties in their booth space. “Oh, sorry,” you say. “No problem,” they reply and move the table to the center of the aisle.

After you finish hanging your graphics on your exhibit (for the third time) and they are perfectly aligned, you set up your case-to-counter conversion with your logo on the front. Everything is going smoothly, well, smoother than last time. When you unpack your candy dish and business card holders, you look across the aisle and see no one! The booth across the aisle is done – including carpet, exhibit, lights, counter, and accessories. The cases have EMPTY labels, and the 6’ table and two chairs are nowhere in sight. How, you wonder, did they finish so fast?

You, too, finish your booth and place EMPTY labels on your cases. Finally, you can go to happy hour. There’s just one thing. You’re all hot and sweaty and forgot to bring a change of clothes. Your honest friends would say you’re a mess! What will everyone at happy hour think? At the last minute, you skip happy hour because you know it’s better to make no impression than a bad one.

Hopefully, this doesn’t describe you at all, but we’ve seen it all too often. That’s why our T-shirts say: Relax…we got this. A professional I&D crew costs money, but what does it cost to miss happy hour and the opportunity to meet people and greet customers?

Call Exhibit Network today for your next trade show install – 713-290-1212.