Recently, our crew was setting up at a major tradeshow, and we encountered an exhibitor who had never been to a tradeshow before. This company had purchased a 20×20 island booth space and was trying to outfit it, quite unsuccessfully, with rented furniture and banner stands.

If you are familiar with tradeshow floor plans or have read some of our other blogs, you know that a 20×20 island booth is open on all four sides. So, we were surprised when this exhibitor stopped to ask us, “Where is the front of my booth?”

At first, we didn’t understand the question, knowing that an island booth is open on all four sides, and there really isn’t a “front.” There may be a preferred orientation facing the entry of the exhibit hall, but there really isn’t a “front.” An island booth is meant to welcome visitors on all four sides.

After clarifying the inquiry, we suggested they consider the front of their booth as the side facing the entry door. We explained that most attendees would enter from that direction, so it seemed logical to us that it could be the “front” of the booth.

As we continued setting up, we were relieved our own clients had the forethought to call a professional exhibit provider. Trade shows are the place to be your best. They require months of strategic planning and a competent team to get results. In our opinion, the price paid for the booth space is wasted if you do not show your 100% absolute best.

The exhibitor in this 20×20 island probably had a quality product backed by excellent service. It saddened us to think they may not achieve the desired results at this tradeshow.

Exhibit Network is here to prevent this from happening to you. Go to happy hour… we got this.