Dun & Bradstreet was scheduled to exhibit at SXSW, an annual music, film, and interactive conference held annually in Austin TX, and they recognized a need to appeal to younger attendees. D&B had a list of requirements for their booth: monitors, touch screens, iPads with stands, counter space for keyboards, lockable storage, a phone charging station, and bean bags.
Dun & Bradstreet created the comic book theme and Exhibit Network suggested and engineered the backlit fabric graphics. The result was an attractive booth with iPads and a phone charging station that caught the interest of the young crowd D&B was looking for. As reported back to Exhibit Network for its debut, the booth traffic was non-stop during the show and the President and Vice President of D&B were very impressed.