Xcution is anything but an ordinary company. They wanted their exhibit to reflect their extraordinary personality and didn’t refrain from daring imagination. They needed an exhibit that would fill a 10×20 inline space (pictured above) and a 10×20 island space and would also accommodate a dance floor, so their booth staffers and attendees could extemporaneously perform during the show.
Most exhibitors know that a 10×20 island configuration is rare. To provide a solution, Exhibit Network produced a two-sided 10×20 exhibit structure using the same graphic on both sides. Special flooring was installed that was fitting for their dance moves. The rental counters were wrapped in a matching graphic and provided additional branding and storage. Exhibit Network’s defining customization of this exhibit was its engineering of the framework so lighting would illuminate the front and back sides without exposed wiring. To do this, the framework was specially machined at the top and bottom to connect the wires for invisible wire management.