Welcome to Booth Configurations 101. In today’s Trade Show Tip, we will define the three most common booth configurations. If you’ve been in the trade show industry for more than 3 to 6 months, you can probably skip this tip and move on to one of our other helpful Trade Show Tips.
If you are still reading, great. Let’s get started.
Booth spaces come basically in three types: INLINE, PENINSULA, and ISLAND.
An inline booth is also called a linear or standard booth. Inline booths are typically 10’x10’, 10’x20’, or any other increment of 10’. The booth space itself usually has an 8’ drape at the back and 4’ drapes on two sides. Your exhibit must fit within these bounds without blocking the view of the neighboring exhibits.
Occasionally, inline booth spaces are 8’x10’ and if you purchase an 8’x10’ space, be sure to ask if it is 8’ deep or 8’ wide. That will determine what size display and accessories you can fit in your booth.
A peninsula booth is accessible to visitors on three sides. Your exhibit has greater exposure because people can walk in from the front aisle or either of the side aisles. Peninsula booths are generally 20’x20’ and larger. The disadvantage of a peninsula booth is that you share a back wall with a neighbor.
You will need a structure to create a sufficient border between you and them, otherwise, attendees will be distracted by their booth (or the back of their booth) when standing in yours. There are a few things you can do to remedy this. Be sure to give EXHIBIT NETWORK a call before you purchase a peninsula booth space for your next show.
A variation of a peninsula booth is an endcap, which is typically a 10’x20’ booth space at the end of a row of exhibits that spans two aisles. An endcap booth has its own complexities, so be sure to know your options before purchasing an endcap booth space.
An island booth is open on all four sides, meaning it is open on the front aisle, the back aisle, and two side aisles. Most island booths are 20’x20’ or larger, although you may see an occasional 10’x20’ island.
An island booth allows you to capture visitors’ attention from all the surrounding aisles and offers the most branding opportunities in all directions. However, the exhibit properties in an island booth must be pleasing on all sides. You do not want anyone on the show floor to see an unfinished section of your exhibit.
If you have read this far, thanks for hanging with us for Booth Configurations 101. There’s just a little bit more.
Be sure to check with the professionals at EXHIBIT NETWORK before purchasing your new exhibit properties for your inline, peninsula, or island booth space. If you anticipate exhibiting in two or more of these configurations in the next year or two, it is especially important to be strategic about your exhibit purchase. You will want to purchase exhibit properties that are flexible, interchangeable, and adaptable to any of these three configurations. Contact EXHIBIT NETWORK today to find out more.